Tips on how to build a good Directory Item

Accuracy is key

Visitors to your directory will expect that the information it contains is correct. Therefore making sure that the information in your Directory Item is accurate is key to building a trustworthy directory. Take the time to fact check as much as you can as this will contribute to you becoming a go-to resource and voice of authority in your chosen directory niche.

Write unique and high quality content

MakeTheList makes it simple to start writing a Directory Item as it will automatically populate the description box from the URL you have entered. Whilst this is a great starting point, visitors want to hear about your experiences. Go beyond giving the visitor the tag line which the product has on its website. Give them your unbiased and real world experience as a user of that product by providing a high quality review.

Pros and Cons

A great way to achieve the above, but also to give the visitor an overview is to add a Pros and Cons list for the product or service you are reviewing in your Directory Item. This is a great way to create a concise list of your experiences and increase your credibility in that niche.

Keywords for SEO

Having a directory can help you boost your online presence and increase your domain authority. Make sure that you populate your Directory Item with relevant keywords to improve search ranking.

Create emphasis

Use MakeTheList's Rich Text Editor to give emphasis on what you want to stand out and further improve the SEO.

Keep it updated

Whilst some long form evergreen content formats - such as blogging or video creation - are likely to require a high effort and time commitment, building a directory is more straightforward and scalable. To increase the quality of your directory and truly making this a curated list of resources, make sure to dedicate some time to ensuring that the information in your Directory Item is up to date.