What to consider BEFORE creating your Directory
You have seen how directories can help with SEO growth and building credibility, as well as generating income. If you are looking to create a Directory but don't know where to start, then take a look at our 4 tips.
1. Pick a platform
Don't waste time with complicated plugins or self-hosting your directory where you will need to get to grips with tech challenges and incur a variety of costs with hosting providers.
With MakeTheList you can get started with your Directory in minutes.
2. Have the right tools to stand out
A successful Directory adds value to its visitors. It is not just about building a list but a curated list where you can share your knowledge and experiences. With its customisable Directory Items, Rich Text Editor and SEO friendly structure, MakeTheList gives you the tools to do this.
3. Find your niche
Yes, a Directory should be easy to populate and scale. But to make a Directory work for you don't just compile any list. It is not about quantity but about adding value. Think carefully about the topic of your Directory and pick a niche that you knowledge, experience and opinions on.
If you have a product or service that you want to generate leads for, then this should be your Directory niche. By choosing a targeted audience (by a specific industry or geographic location) you will be reaching exactly the type of people that will be interested in what you are looking to promote.
For more tips on how you can add value to your Directory's visitors, take a look at our [Tips on how you can build a good Directory Item](url).
4. Think about your long term strategy from the outset
A Directory is a great way to showcase your product or service (with MakeTheList you can customise your Directory so that this always appears at the top of the list). However targeting your potential users is not the only way in which a Directory can help you generate an income.
Having a Directory, especially one with a high number of good quality listings, can be seen as a way to connect businesses with new customers. Advertising, paying to be featured on your Directory as well as affiliates are all ways in which your Directory can create an additional revenue stream for you.
We know that any businesses looking to pay for to be featured or advertised will want to see how your Directory is doing in terms of traffic and exposure. That is why at MakeTheList we created a comprehensive Dashboard where you can see and share your Directory's analytics, such as daily views, geographic location and referrers.
Ready to create your Directory on MakeTheList? Take a look How to create a Directory and How to create a Directory Item.